March 19, 2020

Building a brand or repositioning your current one is possible.

All it takes is for you to start looking beyond the norm of what has always worked and be willing to do things differently.

Then work on it daily with your entire team.

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March 19, 2020

The whole purpose of communication is to connect. Unfortunately, there a lot of practices that simply make lots of noise on social media and there is a disconnection between what they think they are doing and what the consumer is actually experiencing.

This article give...

March 19, 2020

We are in 2020 and there are still a lot of practices that are dependent on outdated selling techniques and promotional activities.

We are living in times whereby:

  • We have direct ease of access to the consumer through social media platforms available

  • Customisati...

March 19, 2020

Building a reputable brand does not happen in a vacuum. Instead, it’s synergy between a SIMPLE brand message with a CLEVER business strategy; integrated consistently through the most PRACTICAL brand tools.

How do you as a practice in these disruptive technological advan...

March 19, 2020

The consumer still requires one thing more than anything else:

  • Excellent quality service delivery

  • Genuine and advanced primary eye health care

  • Affordability to quality products that address their visual needs

  • Convenience and ease of access to your pro...

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