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Every day within an optometric practice, various kinds of individuals walk into the practice. Their reasons for doing so vary from one person to another. The team needs to know how to identify the difference between the type of people that walk into the practice and how to communicate with each of them Why? “Preparation Reflects Expectations” First Time Visitor They fall into the following categories Follow Up Visitor Process Outline First time visitor: Questionnaire and answ

Optometric practices interact on a daily basis with some or all of the above individuals or companies: Patients Customers Clients Spectacle lens manufactures Contact lens suppliers Frame companies Accessory companies Ophthalmologists Health care professionals and specialists Medical aids and optical management companies Delivery companies Etc. Delays, mistakes, wrong orders and many other controllable and uncontrollable obstacles and challenges may arise at any given point in

Optometry is fortunate enough to be one of the very few industries that has three major components that need to function at the same time at any given point of time. The components can be explained a follows: Academic/Information Phase The academic phase involves all the information needed by the business before a consumer walks into the practice. It’s the knowledge that every team player needs to have readily available to explain what the consumer’s needs are when that consu

Consumer Profiling in an Optometric Practice Therefore, for an Optometry Practice to experience massive success and exponential growth sales, all three aspects of Optometry need to function efficiently and cohesively together. The above means an Optometry Practice owner needs to know and understand when each of these areas are at play in his or her practice at any given time of the day. With the ever changing economic climate in the world, many Optometric Practices find it co

The key difference between the owner of the business and the people employed by the business is that leaders find the vision first (i.e. the Optometry Practice) and then the people he or she needs to employ to see that vision come to pass. People on the other hand find the leader first (i.e. place of work to earn a living) and then the vision (i.e. discovering what they really want to do) For the vision of the company to become a constant reality; that means there has to be a

Optometry is one of the very few professions that has an educational, health and retail component all functioning simultaneously together. For an Optometric Practice to experience massive success and exponential growth, all three components need to function effectively and cohesively with each other. There have been numerous changes and innovative solutions that have been introduced to the industry in the last few years. Technology is advancing at a tremendous pace, which has