Redefining Your Brand
Building a brand or repositioning your current one is possible. All it takes is for you to start looking beyond the norm of what has always worked and be willing to do things differently. Then work on it daily with your entire team. Download article here
Optimising Social Networking
The whole purpose of communication is to connect. Unfortunately, there a lot of practices that simply make lots of noise on social media and there is a disconnection between what they think they are doing and what the consumer is actually experiencing. This article gives a guideline on 2 things you can effectively and immediately do to start connecting your business with the consumer: Optimising social media pages Creating a buyer-centric website We conclude the article with
Go To Market Framework
We are in 2020 and there are still a lot of practices that are dependent on outdated selling techniques and promotional activities. We are living in times whereby: We have direct ease of access to the consumer through social media platforms available Customisation and bespoke services have become increasingly normal and expected by consumers when they walk into a practice There are progressive technological advances at our disposal Disruptive technology has become increasingl
Simple, Clever, Practical brand tools
Building a reputable brand does not happen in a vacuum. Instead, it’s synergy between a SIMPLE brand message with a CLEVER business strategy; integrated consistently through the most PRACTICAL brand tools. How do you as a practice in these disruptive technological advances we live in today build a good brand reputation for your business? You achieve this by crafting a simple brand message that is easily understood by your intended audience. This article is written from years
Your business evolves, so does your patient
The consumer still requires one thing more than anything else: Excellent quality service delivery Genuine and advanced primary eye health care Affordability to quality products that address their visual needs Convenience and ease of access to your products, services and solutions As your business keeps evolving, the consumer also evolves. Never become complacent when it comes to how you manage them. Eyecare has different components to it, namely; an educational, health and re
