Strong Optometric Leadership Leads to Strong Optometric Institutions. The entire Optometric industry as a whole is currently faced with the following challenges: Deregulation threats from corporates and individuals that want to own optometric practices and turn them to solely retail institutions. Innovation and technological advances that makes it easier for consumers to access eye care products directly from the manufacturers or suppliers and not the optometry institutions t
There isn’t a one size fits all approach when it comes to media management. The biggest challenge with most practices is that they copy and paste what they see happening in other practices without having an understanding of the processes and thought process involved with varying media activities. This chapter helps you reposition your entire business media strategy to best suit your business model and objectives that you have set out.
Greater sales volume comes from increasing purchase frequency or quantity, and from new and existing customers, you should choose which you will target. There are different ways in which you can increase volume and each of them needs to be well understood as there are many occasions whereby you have to apply approaches at the same time. There are two main considerations when it comes to your approach to increasing volume: Do you want the frequency or the quantity of the purch
2020 was an extremely tough year for the eyecare industry all over the world. This resulted in many optometric practices needing to adapt faster than normal and evolve from how they have always operated. As we navigate the business of optometry in 2021, one thing that will set your practice apart from others is the ability of your team exceeding consumer expectations. Consumer needs have evolved and it is imperative that your business evolves as well. Let`s get a description
2020 has been by far one of the most interesting years to date. A lot of businesses have had to adapt in multiple ways as a result of being greatly impacted by covid-19. This article gives a quick guideline on how Optometric Practices can grow throughout 2021.
What got your business this far will certainly not get it to the next level. The attitude of “We have always done it this way” will not work. You urgently need to unlearn old ways of doing things and then relearn new ways of doing things. Information is fast and easily accessible, however it also changes very quickly. So if you don’t stay up to date with the latest of what is going on, you will get left behind. For years now we have seen Optometric practices make the fatal mi
Visionstryt`s Strategic Guide for Optometrists is basically a detailed solution driven guideline that should be implemented by businesses that want to grow to the highest possible level of excellence, revenue growth and transformation. It is a book that you will struggle to put down as it has been written in the form of a workbook that provides you with strategies your business desperately needs. Why? What got your business this far will certainly not get it to the next level
The internet has opened multiple opportunities to reach niche consumers directly with targeted information that costs a fraction of what big – budget traditional advertising costs. With the many platforms of communication the internet hosts, it has enabled delivery of a wide array of useful content at the precise moment a consumer needs it. This book is the first of its kind for the Eyecare Industry when it comes to marketing strategies as it is: Fun and interactive to work