Consumer Profiling in an Optometric Practice
Therefore, for an Optometry Practice to experience massive success and exponential growth sales, all three aspects of Optometry need to function efficiently and cohesively together.
The above means an Optometry Practice owner needs to know and understand when each of these areas are at play in his or her practice at any given time of the day.
With the ever changing economic climate in the world, many Optometric Practices find it continuously difficult to maintain the level of success attained in the past, let alone grow their businesses year after year
For all these years Optometrists have been referring to the people that come to their practices as “Patients.” However, that is not necessarily the case.
The three distinct areas of Optometry outline that there is an educational, health and retail component in Optometry. That then explains that in fact the people coming to practices should be referred to as “Consumers.”
Within consumers, there are patients, customers and clients.
Patient: The person that has an eye problem that they need to be solved. They are usually the person that comes to the practice for the 1st time or is referred by a health care professional. They currently don’t have any visual correction.
Customer: The person that currently wears a prescription; knows that they need visual correction or what they problem is but they are not necessarily the person that has been to that particular store before. Not loyal to a practice as yet and may need an upgrade on their current correction.
Client: The person that keeps coming back to the same practice year after year for all their visual requirements and management options.
Consumer profiling in an Optometry practice is important in that it enables the staff to know what type of individual they interact with at any given point of time. This is critical in them knowing what type of expectations consumers have and most importantly what management solutions are available.
Consumer Expectations in an Optometry Practice
Consumer profiling is critical for the following reasons: