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Optimising Social Networking

The whole purpose of communication is to connect. Unfortunately, there a lot of practices that simply make lots of noise on social media and there is a disconnection between what they think they are doing and what the consumer is actually experiencing.

This article gives a guideline on 2 things you can effectively and immediately do to start connecting your business with the consumer:

  • Optimising social media pages

  • Creating a buyer-centric website

We conclude the article with an example of how Visionstryt approached digital media platforms.

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