EXCEEDING CONSUMER EXPECTATIONS GIVES YOU THE ADDED ADVANTAGE
2020 was an extremely tough year for the eyecare industry all over the world. This resulted in many optometric practices needing to adapt faster than normal and evolve from how they have always operated.
As we navigate the business of optometry in 2021, one thing that will set your practice apart from others is the ability of your team exceeding consumer expectations.
Consumer needs have evolved and it is imperative that your business evolves as well.
Let`s get a description of who the consumer is before we get going with this article.
The consumer when it comes to eyecare is the patient, the customer and client.
Patient: The individual who comes to your practice for the very first time with a visual problem. This individual has never had an eye exam before.