Navigating through the financial barriers patients have
Patients that require visual solutions have various financial barriers they need to overcome. Are you able to dismantle them? Cutting the...
Your Marketing Communication Strategy
Part of having a Marketing Communication Strategy is to also understand that you have to have a Digital Marketing Strategy. Having an...
How can strong leadership transform your Optometric Practice?
Strong Optometric Leadership Leads to Strong Optometric Institutions. The entire Optometric industry as a whole is currently faced with...
Building a Strong Optometric Team The Leadership Process
Developing the team into potential leaders for the practice does not just happen randomly. There is a specific process for which to follow
What can you do to maximize your online engagement
There isn’t a one size fits all approach when it comes to media management. The biggest challenge with most practices is that they copy...
What can you do to increase volumes in your Optometric Practice?
Greater sales volume comes from increasing purchase frequency or quantity, and from new and existing customers, you should choose which...
EXCEEDING CONSUMER EXPECTATIONS GIVES YOU THE ADDED ADVANTAGE
2020 was an extremely tough year for the eyecare industry all over the world. This resulted in many optometric practices needing to adapt...
Getting Ready For 2021
2020 has been by far one of the most interesting years to date. A lot of businesses have had to adapt in multiple ways as a result of...
Building capacity for your Optometric Practice
What got your business this far will certainly not get it to the next level. The attitude of “We have always done it this way” will not...