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What can you do to increase volumes in your Optometric Practice?



Greater sales volume comes from increasing purchase frequency or quantity, and from new and existing customers, you should choose which you will target.


There are different ways in which you can increase volume and each of them needs to be well understood as there are many occasions whereby you have to apply approaches at the same time.


There are two main considerations when it comes to your approach to increasing volume:

  • Do you want the frequency or the quantity of the purchase to increase?

  • Do you want that growth to come from existing or new customers?


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