Go To Market Framework
We are in 2020 and there are still a lot of practices that are dependent on outdated selling techniques and promotional activities.
We are living in times whereby:
We have direct ease of access to the consumer through social media platforms available
Customisation and bespoke services have become increasingly normal and expected by consumers when they walk into a practice
There are progressive technological advances at our disposal
Disruptive technology has become increasingly popular to say the least
Convenience Optometry is now the only form of acceptable service excellence
With that being said, our approach as Optometric practices has no choice but to adapt to all these changes taking place.