Go To Market Framework


We are in 2020 and there are still a lot of practices that are dependent on outdated selling techniques and promotional activities.

We are living in times whereby:

  • We have direct ease of access to the consumer through social media platforms available

  • Customisation and bespoke services have become increasingly normal and expected by consumers when they walk into a practice

  • There are progressive technological advances at our disposal

  • Disruptive technology has become increasingly popular to say the least

  • Convenience Optometry is now the only form of acceptable service excellence

With that being said, our approach as Optometric practices has no choice but to adapt to all these changes taking place.

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