Marketing guide for the eye care industry


The internet has opened multiple opportunities to reach niche consumers directly with targeted information that costs a fraction of what big – budget traditional advertising costs. With the many platforms of communication the internet hosts, it has enabled delivery of a wide array of useful content at the precise moment a consumer needs it.

This book is the first of its kind for the Eyecare Industry when it comes to marketing strategies as it is:

  • Fun and interactive to work through it yourself

  • Practical and easy to implement the marketing strategies outlined

  • A step by step process for ensuring you have a comprehensive marketing plan for your business

  • Focused on different components for your business that involve marketing

  • Taking into consideration the different types of practices that exist and what marketing solution best suits it

  • Innovative in how it approaches the various marketing concepts relevant for your business

  • Written to transform your entire business and take it to the next level of excellence and revenue growth

You cannot afford to not have this book in your business.





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